objective

Create a logo and branded stationary for a Enchanted Studios, a photography studio that specializes in wedding photos and videography. Overall brand feel is vintage and elegant with a touch of modern without looking dated.
visuals

solution

The use of a sans-serif typeface for the body copy was essential to keep the design modern. A decorative typeface that gave off an enchanted feel was also necessary to give the brand a romantic character. Decorative flourishes were kept minimal throughout the design to draw more attention to the brand and the content.

In the creation of the monogram logo on the business card, the shape created by the flourishes is reminiscient of a flashbulb camera to pull in the vintage element, while maintaining a clean and modern look. Utilizing a bold, but elegant color scheme helps to create a statement without depending on the flourishes.

The result is an elegant design that reflects the modern and enchanting character of the photography studio.