The concept behind the Hook typeface is to incorporate Medieval and Gothic elements with aspects of fantasy. The angled chiseled strokes of the lowercase letters pay homage to the Medieval and Gothic while the curly and almost script-like
uppercase letters look whimsical and fantastical to tie in the fairytale story of Peter Pan.
The entire typeface was created from elements used to make up the movie title, Hook. Elements of the entire typeface were used to create the intricate design and, ultimately, the final movie poster piece which incorporates
three vector images to tie the movie in with the typeface itself.